The Best Event Merchandise Ideas for 2025: From Meh to Memorable!

Here at MINC we love a good event! Especially one with creative event merchandise that leaves a lasting impact.

Making a lasting impression at your event goes beyond the speakers and entertainment. Event merchandise plays a crucial role in attendee engagement and brand building. But with so many options available, choosing the right swag can feel overwhelming.

In this post, we’ll explore the hottest event merchandise ideas for 2025, focusing on functionality, sustainability, and creating a memorable experience for your attendees. We’ll cover innovative products, classic favourites with a twist, and tips to ensure your merchandise drives brand awareness long after the event ends.

Here are some examples of creative event merchandise we have done for our wonderful clients including some really bespoke products we designed to meet the brief:

Branded tote bags, reusable smoothie cups and caps

For Swisse and Chemist Warehouse’s Bondi Icebergs event in Sydney we produced branded tote bags, reusable smoothie cups and caps promoting Swisse collagen supplements.

We loved the reusable smoothie cup, it is something different, but oh so practical and something event attendees will use over and over again.

Branded mini tumblers & totes

For the Swisse Inspired Unemployed Event promoting the Swisse Vitamin Gummies we created beautifully branded tote bags and mini tumblers.

The wanderer cup was a hit at the event. Perfectly designed with a Leak-Proof Lid, Ceramic Inner, and a resilient Powder Coating. Including a metal straw it’s perfect for an iced coffee, protein smoothie or supplement drink.

Branded yoga mats, cosmetic bags, sleep masks & socks

For the super restful Swiss sleep event hosted at the Breath Haus Wellness Centre in Windsor, Victoria we created beautiful arch shaped yoga mats, fluffy cosmetic bags to house the vitamin samples and satin full coverage sleep masks and cosy fluffy socks. The event was promoting the Swisse sleep supplement.

It was great to think of out of the box event merchandise for this event – our team had fun designing these products and we are pretty sure the event attendees loved them too.

Branded apparel and tech items

Nuix are a leading provider of investigative & analytics software in Australia and worldwide. Here at MINC we created a full event merch program for three global events they were hosting. This event merchandise included branded apparel and promotional tech items.

Branded blunt umbrellas

For the Mick Fanning Charity golf day we created uniquely shaped branded blunt umbrellas to be gifted to the celeb golfers on the day of the event including Eric Bana and Brendan Fevola.

Foam hands

For Dabble we made stadium foam hands in the shape of the The D from the dabble logo to help cheer on the golfers from the dabble party hole at the PGA championship. It can’t get more fun than that right?! It was great to play around with new ideas for a classic piece of merch.

Branded towels & tote bags

It was an absolute pleasure assisting DECJUBA & D-LUXE Basics with some swag for an amazing pilates event in collaboration with Swiish and Peaches Pilates in Melbourne. We created lush workout towels and very fun “feeling f*cking amazing looks good on you” tote bags.

Looking for unique and creative merchandise for your next event? Contact our friendly team at MINC and we’ll help you choose the right event merchandise. We are full of new ideas, out of the box and creative products and love coming up with something new that is the right fit for your brand.

And just remember, it’s not just about handing out freebies; it’s about creating a lasting impression that extends beyond the event itself.