Case Study – Rinnai

Case Study

Rinnai Drone GWP

The Brief

Rinnai’s key objective was to provide a strong point of difference in a cluttered market, drive sales and appeal to their customers. Minc rose to the challenge and came up with an innovative 'gift with purchase' idea to meet this objective.

The Solution

We proposed multiple customised promotional products to meet Rinnai’s needs. Following the pitch process, Rinnai chose a fun and innovative idea we proposed: the Rinnai Drone. Customers that purchased a Rinnai infinity within the promotional period would receive this must have 'big boys' toy.

The Result

The Rinnai Drone was a great success, with sales for the Rinnai Infinity being the highest since 2012. Rinnai needed to almost double the order to keep up with the demand.